Archive - Mind the Commodity Gap

July 2026

Own Label Adtech

How agencies are building their own ad models on licensed data and keeping the fee that used to pass them by

Jul 30 • Electric Instinct

The almanac and the storm

How to turn marketing mix modelling from an annual report into a live optimiser feeding this week's bids

Jul 23 • Electric Instinct

The optimisation button, and who gets paid when everyone presses it

How AI ad automation lifts CPMs across a category and where the commodity gap pays out

Jul 23 • Electric Instinct

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